Dream Big - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira

$24.95
SKU: DREAMBIGXX

Dream Big by Cristiane Correa   Jorge Paulo Lemann, Marcel Telles and Beto Sicupira built the biggest empire in the history of Brazilian capitalism and launched themselves onto the world stage, acquiring three globally-recognized American brands: Budweiser, Burger King and Heinz.  The management method they developed is based on meritocracy, simplicity and constant cost cutting. Their culture is as efficient as it is merciless and leaves no room for mediocre performances.  Dream Big presents a detailed behind-the-scenes portrait of the meteoric rise of these three businessmen.  My friend – and now partner – Jorge Paulo and his team are among the best businessmen in the world. He is a fantastic person and his story should be an inspiration to everybody, as it is for me.” – Warren Buffett.

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Price: $24.95